“Avatar” is an all-time blockbuster movie in the history of world cinema. From production to exhibition, the immense impact of this movie has got the whole world buzzing. Cameron’s 2009 Avatar is the highest-grossing movie of all time with $2.84 billion. The exhibitors are optimistic to experience more magic in this pandemic era.
Avatar has played a great role in cinema innovation. From playing a key role in ushering in the digital 3D movie era to introducing new production techniques in areas such as performance capture and virtual production, this movie has been a unique experience.
The exhibition community is getting ready for the sequel to James Cameron’s 2009 blockbuster movie Avatar. Cinema tech firm Christie confirms it’s working with Cameron’s Lightstorm to advance theatrical capabilities.
Avatar 2 And It’s Premium Movie Making Techniques
For the grand opening sequel of Avatar 2, the main venue is getting decorated with all its premium and gorgeous features. CinemaCon sponsor Dolby has outfitted the Colosseum — CinemaCon’s main venue at Caesars Palace in Las Vegas — with Dolby Atmos immersive sound and Dolby Vision. They are installing the company’s premium 4K, high dynamic range, high frame rate, and 3D capable laser-based projection system. Dolby has also prepped thousands of 3D glasses for CinemaCon.
The Colosseum is having both Christie and Barco laser projectors for the grand event. It would seem that Cameron, producer Jon Landau and Disney/20th Century intend to dazzle delegates.
Avatar 2 Will be shown in numerous variety of formats to support the range of movie theater configurations in the U.S. and across the whole world. It will be including 3D and 4K and incorporate a high frame rate of 48 fps.
John Fithian, president, and CEO of the National Association of Theater Owners, at CinemaCon on Tuesday, said, “There will be more versions of Avatar 2 than any movie in the history of movies.”
“He is working very closely with our members around the world to show his movie in the best possible way,” he says. “Jim is uniquely driven. He’s brilliant.”
On this ambitious plan, Fithian adds, “There may be only a couple hundred screens in [some of the formats]. But he wants [Avatar 2] on those screens. It’s time to make sure your light levels are correct and everything about the picture is correct. We’re excited about it.”
Christie And Cameron’s 16 Year Partnership Of Trust
The project maker Christie and Cameron’s Lightstorm Entertainment has declared the completion of their 16 years of partnership in the industry. They have been collaborating on advancing theatrical display capabilities for 3D and high frame rates for Avatar 2. The partnership has included providing Lightstorm with Christie’s newest projection systems as well as support.
“Over the years we’ve worked together,” says Brian Claypool, executive VP of cinema at Christie. “With our range of Xenon and RGB laser projectors with Real|Laser technology, Lightstorm has been able to review footage at various stages of production. It is to ensure the final product looks as intended on the big screen.”
“Christie has been a good partner. We’re using their projection systems at all our production sites, in the U.S. and New Zealand,” says Cameron in a released statement. “Wherever I am, I can view progress on my films in high quality stereo 3D. That is just as the audience will see the movies in theaters when they come out. This is essential to our working process.”
“Cinionic is the cinema company that offers Barco projectors. He’s pushing the boundaries again on technology, we are really looking forward to that,” Cinionic CEO Wim Buyens said of Cameron.
Buyens tells The Hollywood Reporter about the Barco projectors in 100,000 cinema auditoriums worldwide. “On 3D, we are doubling down and getting a lot of questions from customers, because 3D has been a little in the background, but [the industry is] trying to get back to a great 3D presentation. We are working together with partners like RealD and others to make that happen.”
No wonder the sequel of “Avatar” is gonna be the most ambitious digital release at that time.
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