It was too late for the industry to realize that Kanye West is not just the extraordinary artist he is! There is a lot of hate and seething anger in him about the evolution of humanity. After the 2016 slavery comments, Ye descended into erratic behavior in October 2022, after the Paris Fashion Week. Since then, he has gone on a rampage to spew hate against the Jews. But he faced consequences for threatening to go “def con 3” on the Jews.
Due to the anti-Semitic remarks, the industry ousted Kanye West by severing all ties with him and his company, Yeezy. Companies like Balenciaga and Adidas canceled all their deals with the ‘Donda’ rapper. The canceled deals plummeted Ye’s wealth humongously, but Adidas was also affected after severing ties with the rapper. During the last quarter of 2022, it lost $500 million after cutting ties. After months of pondering what to do with the left Yeezy stock. Finally, Adidas has decided to introduce new Yeezy sneakers for sale.
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Adidas Is Introducing New Yeezy Sneakers Next Week After Seven Months Of Severing Ties With Kanye West
Kanye West played a huge role in helping Adidas bounce back after a lull in 2013. Ye inked a deal with Adidas, and in 2015, the two fashion forces came into the market with the Yeezy 750. In 2016, Adidas’ sales went up by 18%, and they signed a 10-year deal until 2026. But after Ye’s anti-Semitic tirade, Adidas cut all ties with West. This left Adidas with $1 billion worth of Yeezy sneakers.
Adidas’ CEO assured that the company will be the “sole owner” of the Yeezy shoes and that it will introduce new shoes in 2023.
Yeezy, on its website, has announced new Yeezy models of the Boost 350 V2 in two colors. The shoe giant will release the new sneakers on Wednesday next week. Even after Ye’s anti-Semitic episode, the fanfare for the new drips is large. Adidas has introduced a prize draw for sneakers worth $230. The company will be extending the earnings from sales to the charity organizations affiliated with the causes for people and communities that West hurt. Ye will not receive any cut from the latest Yeezy sales.
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The Rapper Is Also Bouncing Back With New Projects As A Revenge For The Boycott
When Adidas severed ties with Kanye West, the rapper lost $1.6 billion from his net worth, dethroning him as a billionaire. Ye, however, is now planning something big for the new Yeezy line. The rapper has been spotted with Bianca Censori for season 10 of the Yeezy line in Los Angeles.
Now, Kanye West has filed a patent for sock shoes with the United States Patent and Trademark Office. As per the filing, Ye’s Mascotte Holdings Inc. has registered for ‘YZY Sock Shoes.’ The shoes are described as “socks with leather soles.”
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