HomeMusicAriana Grande Continues To Work With Scooter Braun Amid Major Drama And...

    Ariana Grande Continues To Work With Scooter Braun Amid Major Drama And Search For A New Manager

    Ariana Grande will continue working with Scooter Braun even after leaving his managership despite working under him for more than a decade, while she starts afresh with new manager Brandon Creed.

    Braun, who lost multiple clients last year, including Grande, Demi Lovato and Carly Rae Jepsen will still be a part of Ariana’s management deal as she signs a new one with HYBE. Here are the details about Ariana and Scooter’s new professional terms.

    Related: Is Ariana Grande Launching Her Management Firm After Parting Ways With Scooter Braun?

    Ariana Grande Signs New Deal With HYBE

    Ariana Grande
    Ariana Grande

    The ‘Yes, And?’ singer will continue to collaborate with Scooter Braun’s entertainment platform HYBE while entering into a new management agreement with Brandon Creed of Good World Management.

    In a joint statement, the pop star and HYBE announced this as they said they ‘look forward to continuing their long-standing business partnership and pursuing creative opportunities in Weverse and REM Beauty.’

    Weverse is popularly used by all the Kpop artists to communicate with fans. HYBE manages bands like BTS, Seventeen, TXT, and NewJeans. It started off as Big Hit Entertainment and later expanded and became HYBE.

    HYBE Corporation’s Weverse platform allows artists to interact directly with fans, provide exclusive content, and establish a more intimate relationship with their audience. Fans of Ariana Grande will have a rare chance to interact with her in brand-new and exciting ways thanks to her participation on the site.

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    Why Did Ariana Grande Drop Scooter Braun?

    Ariana Grande
    Ariana Grande

    If sources are to be believed, there’s no drama between Braun and Grande and she simply outgrew his management and was seeking something new. A source said, “They are friendly but she’s outgrown him and is excited to go in a different direction. Yes, there are negotiations happening because of contracts. But this is her choice. It’s time for something new.”

    As for her new journey with Brandon Creed, the source further added, “[Ariana] likes that [Brandon] understands her on a different level and between acting and music, she has a lot coming up and is excited to have found a new support system to help her execute her plans” before adding, “He is the perfect person to help her execute her visions for this next chapter of her life and career.”

    Grande’s last albumEternal Sunshine was released under Good World Management.

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    Nibir Konwar
    Nibir Konwar
    Nibir is nineteen, an autumn lover, and a poetry enthusiast. She loves Taylor Swift, Jeff Buckley, Sally Rooney and everything that's blue. She has had one year of experience as a content writer at First Curiosity and writes poetry and researches on literary criticism in her free time. Nibir is also an ardent reader and a fierce feminist. She aspires to author books someday and be an advocate for mental health.

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